10 Reasons you should use a local printer versus online. By Las Vegas Color Graphics You’ve probably seen advertising on the Internet for discount printers that have deals that seem too good to be true. Most of these ads are for businesses controlled from boardrooms...
9 Tips for Designing a Successful EDDM Postcard Source: Brooke - Primoprint Over the past few years, we have seen hundreds of companies build their clientele by using EDDM® – also known as Every Door Direct Mail®. It’s a postcard mailing service allows you to choose...
The Psychology of Color: Seeing Red Source: Shutterstock.com A scientist would tell you that the color red is one of the longer wavelengths in the visible light spectrum. It is also one of the three additive primary colors that can combine to produce most other hues —...
HARNESSING THE POWER OF DIRECT MAIL TO GROW CUSTOMER LOYALTY Source: USPS Customers today have seemingly endless options for how and where to shop. As a result, retailers have to work harder than ever to retain customers. It’s no surprise then that 80 percent of...
Why Direct Mail Is the Rodney Dangerfield of Media Source: TarketMARKETING - By Jill Kourtis If you’re in control of marketing and you’ve ignored the direct mail channel — you may be making a mistake. Easy to dismiss, for its role as a dinosaur — direct mail is the...
The 6 best words in customer service Source: By MICHAEL HESS MONEYWATCH Two comedians can tell the exact same joke, with the same timing, and one will have people rolling in the aisles while the other will get blank stares and an awkward golf clap. The joke itself may...
MERGING SOCIAL MEDIA AND DIRECT MAIL Reprinted with permission of USPSDelivers.com Social media and direct marketing exist in two different worlds, but together they stand to create an even more powerful marketing strategy. While data from social media is crucial...
How Digital Printing Technology Is Taking Us Closer To Fully Customizable Clothing Author: Rachel Arthur - Forbes.com The future of fashion, according to Epson, is all about customization – from the prints and colors we choose to wear, to indeed the size and shape...
