by Joann Szeyller | Dec 4, 2018 | Uncategorized
10 Reasons you should use a local printer versus online. By Las Vegas Color Graphics You’ve probably seen advertising on the Internet for discount printers that have deals that seem too good to be true. Most of these ads are for businesses controlled from boardrooms...
by Joann Szeyller | Nov 12, 2018 | Uncategorized
9 Tips for Designing a Successful EDDM Postcard Source: Brooke – Primoprint Over the past few years, we have seen hundreds of companies build their clientele by using EDDM® – also known as Every Door Direct Mail®. It’s a postcard mailing service allows you to...
by Joann Szeyller | Oct 5, 2018 | Uncategorized
The Psychology of Color: Seeing Red Source: Shutterstock.com A scientist would tell you that the color red is one of the longer wavelengths in the visible light spectrum. It is also one of the three additive primary colors that can combine to produce most other hues —...
by Joann Szeyller | Sep 2, 2018 | Uncategorized
HARNESSING THE POWER OF DIRECT MAIL TO GROW CUSTOMER LOYALTY Source: USPS Customers today have seemingly endless options for how and where to shop. As a result, retailers have to work harder than ever to retain customers. It’s no surprise then that 80 percent of...
by Joann Szeyller | Jul 7, 2018 | Uncategorized
Why Direct Mail Is the Rodney Dangerfield of Media Source: TarketMARKETING – By Jill Kourtis If you’re in control of marketing and you’ve ignored the direct mail channel — you may be making a mistake. Easy to dismiss, for its role as a dinosaur — direct mail is...
